About Us

KRTA is a luxury wearable-art brand founded on a simple belief: art deserves to be worn, not just displayed. Born from Prashanth Yadav's creative journey at Jawaharlal Nehru Fine Arts University (JNAFAU), Hyderabad, every KRTA piece is individually hand-painted — no prints, no replicas, each one truly one of a kind.

More than a clothing brand, KRTA is a celebration of individuality and creativity. Our vision is to build a globally recognized wearable-art brand that proudly represents Indian artistry on the world stage — because art belongs wherever people choose to express themselves.

Prashanth Yadav is the Founder and Creative Director of KRTA. A Bachelor of Fine Arts graduate from JNAFAU, Hyderabad, he leads every collection from concept and hand-painted artwork through to product design and brand storytelling — driven by a belief that clothing should express identity, creativity, and confidence.

Sai Kiran is the Managing Director of KRTA, also a Bachelor of Fine Arts graduate from JNAFAU, Hyderabad. He leads business operations, strategic planning, and partnerships — turning KRTA's creative vision into a strong, sustainable business.